Up until the 1960s, there were no black images in network advertising. Tom Burrell set out to change that – he and his agency set about the task of creating “black advertising” that reflected authentic black lifestyle and culture and presented them in a real and positive way. This new film traces Burrell’s journey from the 1960s to today, telling the story of a groundbreaking innovator who broke Chicago advertising’s color barrier and in doing so, permanently shifted the landscape of American advertising.